Opt-in means the customer actively agreed to hear from you; opt-out means they said stop. But those two states are not the whole picture. A contact who was never asked is not the same as one waiting to answer, and neither is the same as a no. Transket tracks four states: opted in, waiting on a reply, not asked yet, and opted out, so every contact is in the state they are actually in.

Because WhatsApp is a personal inbox, and unsolicited messages get blocked and reported fast. WhatsApp's policies require businesses to message only people who opted in, and accounts that ignore this see their quality rating drop and their messaging limits restricted. Consent is not just a legal nicety; it is what keeps your number able to send at all.

A clear opt-in request names your business, says what kind of messages the person will receive, and tells them how to opt out, with a privacy policy link where required. Transket keeps the exact message each customer saw, including the opt-out instruction, on their consent record. Regional rules may require more, so check the requirements in your market.

Yes. A dedicated consent dashboard shows how your contacts break down: opted in, opted out, waiting on a reply, and not asked yet, plus where opt-ins come from, whether that is your chat inbox, a bot, Click to WhatsApp Ads, or an import. You can also watch response rates on opt-in requests and learn why people opt out, with the full report exportable whenever you need it.

Yes, every one. The consent audit log records what changed, when, what action triggered it, and which source it came from, along with the exact message the customer saw. You can search by contact, switch between a timeline and a table, and export the log in a click when a customer or a reviewer asks. You always have the receipts.